Sales Training Tips to Overcome the Fear of Rejection

I remember when I first started in sales and I was one of the fortunate ones, as at least the company I worked with put me through a sales training course.
I now realise that most people who are placed in sales receive no formal sales training at least for the first while.

When I look back to when I started, the truth was I didn’t have a clue how to sell and although the sales training course probably helped me, I could not understand as they kept talking of things like the fear of rejection.

I did not know what they were on about, but I soon learned that I was no different than most others; yes the fear of rejection was a problem.

My career in sales started in Life Assurance, I was taught a few products taught a few closing skills and then told 'the world is your oyster-everyone is a prospect-just ask everyone'.

So off I went, my first day in the field I was highly motivated, I pulled the car up outside the first house and remembered what was taught on the sales training course – just ask everyone.

So there I was, sitting outside the prospects house in my car, then the strangest thing happened. For some reason I froze, I sat in the car listening to the radio and I must have smoked 5 cigarettes (probably windows closed - could you imagine it nowadays?)

All of a sudden I did everything I could think of to avoid knocking on the door of this unknown prospects house.

It was like having a voice in my head telling me 'these people wont want any insurance, I cant call now because they are probably having their dinner' etc.

I then suddenly realised there are only 2 things that will happen if I go and knock on the door, they will either say, 'no we are not interested or yes tell us more'’. If they say no, what have I lost? If they say yes, I may gain something.

So I put out my last cigarette and went up and knocked on the door, and guess what happened? They said no, but that didn’t matter, what mattered was that I had given them the opportunity, they decided no which is their prerogative. As I walked back to the car I suddenly thought I am no worse off for asking than if I hadn’t asked.

From that day forward I never had any fear of rejection just remember something I picked up recently on a sales training course SW.SW.SW.
Which means 'some will, some won't, so what'.

About the Author: Frank O'Toole from Premier Training Courses has been teaching people to overcome their fear of rejection through coaching and sales training that works. Sales Training Courses from Premier Training Courses, let's achieve.